This is the question I find myself asking every day. More recently as I am doing a major renovation on the Palace. When I attended CIA (Culinary Institute of America) way back in 1995, I was taught that the restaurant industry standard is a minor remodel every 3 to 5 years and a major renovation every 10 years. I’ve always had that 10 year number in the forefront of my mind since I opened back in 2002. Never thought of how or when it would happen, it just kind of did……
I do not consider myself to be an expert in the restaurant business. I work hard and try to keep an open attitude to learn every day. My past experience with corporate restaurants and my professional training has always kept me thinking “That’s not good enough!” Since the beginning of the Palace, I have always worked towards improving the food and atmosphere to better serve our guests. I wanted the new interior to reflect that sentiment, great food in a casual, yet elegant space.
That’s easy enough, right? That’s what we tell ourselves, but it is super complicated. My wife Brooke is a detail person, I’m the ‘let’s do it right now and figure out the details later’ guy. So after many intense discussions, we hired Sherri Duvall, of Duvall Architects, the creative force for the entire project.
I remember, in the initial planning meeting that Sherri had a conversation with us about what we were looking for, and what our goals for the project were. Then she presented her initial interpretation of our vision. We were to meet a couple times and make revisions before moving forward with the project. We, as clients, were supposed to make a vision board and/or clip outs from magazines to show the styles we liked so she could formulate a design, then go through a process of refining that design into a final product. Too much in my fast moving brain, how can I get this done faster!!
I know this sounds a bit crazy, but with all the time and money involved, we decided to take the John & Sherri Duvall, principals of Duvall Architects, to Seattle to get an understanding of where I was coming from. Also, I was dreading countless creative meetings and the time consuming compilation of my vision for the design. What better way to plan a restaurant, than eating your way through Seattle and frequenting REI more than once. That’s another blog in itself.

Brilliant decision on my part! I recommend this for anyone doing a major design project. A week after we returned from Seattle, Sherri presented a perfect design concept for the restaurant. I have always wanted you, my customers, to get the feel of what it’s like to experience the Pacific Northwest where I was raised. Imagine hanging out in a rustic lodge with a nod to its industrial roots and an equal amount of sophisticated refinement and being served fresh seafood. That’s it in a nutshell. The best part, no multiple rounds of meetings, revisions, and no vision board!













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